The Number Case

This mathematics tool for an educational publisher required a logo, an outer case, illustrated flash cards, stickers and a mailer box.

The product page can be found here.


Using detective and film noir genres for inspiration, visual cues were objects and styles like hat bands, old phone dials and dramatic typography.

Outer case

Careful consideration was taken to design the outer box and the placing of cards in the inner box including the order, weight and size of the various items.

Picture cards

K level cases contain picture cards with various symbols such as bottle caps ofr a bird's nest to represent numbers.

Number cards

Across the three grades there were a variety of cards including perforated number cards and folding number lines with a writeable surface.